The Art of Nutritional Supplement Design -Industry & Demand

While much of the United States economy is in a troubling downswing, at least one industry is blasting forward.  Vitamin-nutritional supplement sales are still rising in the states at a downright astronomical rate.  Currently, this is a $25 billion industry with annual domestic growth rates approaching 6%.  With these kinds of statistics nutritional supplements appear to be a recession-proof bet for entrepreneurs.

                                   

Several Factors Driving High Supplement Sales include:

• Aging American population.  Baby boomers are getting older and grappling for preventive health
• Cost Effective… nutritional supplements are less expensive than many medications
• Disillusionment with the current US healthcare system
• Current popularity regarding herbal and vitamin treatments

With demand this intense, it’s easy to see why business-minded folks would be moving in the direction of nutritional supplement creation.  This blog will be an ongoing exploration of the factors involved in the art of supplement design with practical advice on how to be successful while avoiding common pitfalls.